Why you should send newsletters

Why you should send newsletters

There are many ways you can work with marketing. If you are not experienced, it can be difficult. Where should you start? How much time and money should you spend on your marketing and how do you know if you're getting anything back? Newsletters are a simple and good way to start.

5 reasons why you should work with newsletters

1. Keep in touch with your best customers

It is often easier and cheaper to create new business with existing customers than to hunt for new ones. Happy customers are also good ambassadors for your company and can recommend you further.

If you have your best customers in your address book on Minutemailer, you can keep them warm through simple sendouts from time to time. It is an inexpensive way to strengthen the relationship with your customers.

2. Share important information about your business

Tell your customers about opening hours during Christmas, new offers or that you opened a new store in another city. A newsletter is a great way to keep your customers updated and most of your customers are guaranteed to have an email address that they check at least once a day.

3. Show that you are an expert in your field

By talking about what is happening in the world around your particular area or in your industry, you can show that you are the expert your customers should turn to.

Don't be afraid to link to other sites for more information. If you are good at sharing your knowledge, you are the one the customers will turn to in the future.

It's also a great way to get new customers to see your business by getting them to sign up for your newsletter. For example, through a unique offer if they enter their email address.

4. Build your brand

The more often you expose your brand and graphic identity to your customers, the more they will recognize your company without having to see your company name. Repetition is a proven way to build a brand. Set up a plan for how often you will do your sendouts.

5. Cost-effective marketing

Sending emails is very affordable compared to other advertising. Even compared to social media that often requires you to pay a lot to be seen properly. The better contact list you have and the more interesting content you have in your mailings, the better results you will get.

It is also easy to see which newsletters worked the best by measuring how many people opened and clicked on the various sendouts. Use that information to make your emails even better and find what works best for your customers.

Also read our guide to sending better emails.

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