The ultimate guide to newsletter images.
A picture truly is worth a thousand words. Incorporating high-quality, free newsletter images can significantly boost engagement.
If your newsletters aren't packing a visual punch, you're leaving money on the table.
But don't sweat it – We're about to show you how to turn those ho-hum emails into click-magnets with the power of killer newsletter images.
Why should you care about newsletter images?
Simple. Images grab attention faster than a cat video on social media. They can:
- Boost open rates by up to 42%
- Increase click-through rates by a whopping 158%
- Make your brand stick in people's minds like gum on a hot sidewalk
But here's the thing: not just any old image will do. You need the right images, used the right way.
6 best practices for using newsletter images.
- Use high-quality images: Ensure your newsletter images are clear and professional-looking with high resolution.
- Maintain brand consistency: Choose newsletter images that reflect your brand's unique style and tone.
- Incorporate alt text: Boost accessibility and SEO by adding descriptive alternative text to all newsletter images.
- Balance text and images: Avoid overwhelming your readers with too many images. Maintain a good text-to-image ratio.
- Use relevant visuals: Ensure your newsletter images directly relate to your content for better engagement.
- Test on multiple devices: Check how your newsletter images appear on various screen sizes to ensure they look great everywhere.
Free newsletter images.
Now, I know what you're thinking. "I'm not made of money. How can I get pro-level images without breaking the bank?"
We've got you covered. Here are our go-to tricks for scoring free newsletter images that look like a million bucks:
1. Create free newsletter images with AI.
Need a quick, custom image for your newsletter? Minutemailer's AI image generation feature has got you covered:
- Describe the image you need in as much detail as you can
- AI creates the image in seconds
- Review and use the generated image in your newsletter
2. Use Minutemailer's built-in file library.
Minutemailer offers a convenient built-in file library to store and manage your newsletter images. Here's how to make the most of it:
- Upload your images: Go to your file library in Minutemailer to upload images in JPG, PNG, and GIF formats (including animations).
- Add alternative text: Improve accessibility and SEO by writing descriptive alt text for each image.
- Link product images: For product-related newsletter images, add links to your website for seamless integration in your next newsletter.
3. Use customer generated content.
Your customers are creating killer content for you every day. Resharing their content (with permission, of course) in your newsletter is like hitting the authenticity jackpot. Here are some ideas for getting more customer or user generated images:
- Create a competition: Encourage people to post about your company or brand on social media to boost content creation.
- Ask for a review: When people make a purchase ask them for a review including a photo of how they use your product.
- Live events: Create a live event or use your physical location if you have a store and take some great photos of people interacting with your company and products.
4. Free stock images website.
There are a lots of really good sources out there for free images. Here are some of our favorites:
- Unsplash - The best quality stock images out there.
- Pexels - Millions of free stock images.
- Pixabay - Over 4.5 million stock images.
- Stocksnap.io - Millions of free stock images.
- Lummi - AI generated stock images.
5 tricks for newsletter image domination.
Alright, you've got your images. Now let's make them work harder than a caffeinated squirrel. Here are our top tricks:
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Mobile-first, always: 81% of people check email on their phones. Make sure your images look sharp on small screens, or you're toast.
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The 3-second rule: If your image doesn't grab attention in 3 seconds, it's not doing its job. Test your images with fresh eyes (or better yet, your target audience).
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Emotion sells: Use images that trigger emotions. Happy customers, cute animals, mouth-watering food – these are your secret weapons.
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Text overlay magic: Slap a compelling headline right on your image. It's like a one-two punch for engagement.
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A/B test like crazy: Don't assume. Test different images and let the data guide you. What works for one audience might flop for another.
How to create newsletters with free images in Minutemailer.
1. Start from an Image.
Minutemailer allows you to create an entire newsletter based on a single image:
- Select or upload an image in the file library JPG, PNG or GIF (including animation)
- Choose "Create email from image"
- A new email will open in the editor with your chosen image in place
This feature offers a fast and easy way to create visually appealing newsletters.
2. Using the Minutemailer email editor.
The Minutemailer email editor makes it simple to incorporate free newsletter images:
- Select or upload and insert images from your file library
- Easily move images around and adjust margins
- Create the perfect layout by balancing text and images
The fast-track to newsletter image success.
Look, I get it. You're busy. You want results yesterday. Here's your cheat sheet:
- Sign up for Minutemailer.
- Create an email from an image. It's stupid-simple and looks pro.
- Use AI to generate custom images when you're in a pinch.
- Always, always optimize for mobile.
- Test, measure, repeat. That's how you crush it in this game.
Ready to dominate your email marketing?
Here's the deal: great newsletter images aren't just nice to have. They're essential if you want to stand out in today's cluttered inboxes.
But don't just take my word for it. Try it yourself. I guarantee you'll see a difference in your open rates, click-throughs, and ultimately, your bottom line.