Email marketing for events and entertainment
Fill seats by reminding past attendees about upcoming events and performances.
Past attendees are your most valuable audience. They’ve already experienced what you offer and loved it. This guide will show you how to use email marketing to turn one-time attendees into regular fans who never miss your events.
The challenge for event organizers
You put on an amazing show. People have a great time. They say they’ll definitely come to the next one. But when you announce your next event, many of those enthusiastic fans don’t show up.
They didn’t lose interest. They just didn’t see the announcement, or they forgot to buy tickets.
How Minutemailer helps event businesses
Send targeted emails to past attendees when you have new events. These warm leads are far more likely to buy tickets than cold audiences.
Key features for events:
- Attendee database: Keep everyone who’s attended organized by event type
- Early bird notifications: Give past attendees first access to tickets
- Personalized invitations: Target specific audiences for specific events
- Last-minute reminders: Fill remaining seats with special offers
Real results
Event organizers using email reminders to past attendees consistently see 40-60% higher conversion rates compared to general marketing.
Perfect for:
- Concert venues
- Theater companies
- Comedy clubs
- Sports events
- Festivals and fairs
- Art exhibitions
- Workshops and classes
Simple event marketing
Build your attendee list once, then easily notify them about every future event. Turn one-time attendees into regulars.