Email marketing for accounting and legal firms
Maintain client relationships with regular check-ins and service reminders.
Professional services thrive on trust and relationships, not just transactions. This guide will show you how to use email marketing to stay connected with clients year-round, positioning yourself as a trusted advisor and increasing client lifetime value.
The challenge for professional services
Clients come to you when they need help, then disappear until the next crisis. You provide valuable ongoing services, but clients don’t think about them until it’s urgent.
Regular communication keeps you top of mind and positions you as a trusted advisor, not just a service provider they call in emergencies.
How Minutemailer helps professional firms
Send periodic emails with helpful tips, service reminders, or simply check in on how clients are doing. These touchpoints build stronger relationships and lead to more recurring business.
Key features for professional services:
- Seasonal reminders: Notify clients about tax deadlines, annual filings, etc.
- Service announcements: Share new offerings or changes in regulations
- Educational content: Position yourself as an expert and resource
- Personal check-ins: Maintain relationships even when clients aren’t actively working with you
Real results
Firms that maintain regular contact with clients see significantly higher client lifetime value and more referrals.
Perfect for:
- Accounting firms
- Tax advisors
- Law firms
- Financial advisors
- Business consultants
- Notaries
- Legal services
Professional communication
Create professional, helpful emails that reinforce your expertise. Set it up once, send as needed. No marketing degree required.