# Minutemailer > Bring back customers who disappeared **People forget. Minutemailer helps you create and send emails that bring them back.** Minutemailer is an email marketing platform designed specifically for small businesses who need to recover revenue from customers who stopped visiting. Most customers don't leave because of a bad experience. They simply forget you exist. A friendly email reminder can bring back 30% of inactive customers. Our platform focuses on simplicity and results. Unlike complex enterprise platforms, Minutemailer provides everything small businesses need without overwhelming features or pricing. Clean design, reliable delivery, and straightforward functionality that anyone can use to bring customers back. ## Getting Started ### How it works [Full guide](https://www.minutemailer.com/howitworks) Minutemailer simplifies email marketing into four straightforward steps: 1. Import your contacts or grow your list with signup forms 2. Create beautiful emails using our template editor or write from scratch 3. Send immediately or schedule for later 4. Track opens, clicks, and engagement with simple analytics We handle technical complexity like deliverability, SPF/DKIM authentication, and bounce management automatically so you can focus on your message, not infrastructure. ### Pricing [Full details](https://www.minutemailer.com/pricing) Transparent pricing based on email credits. No subscriber limits. Pay only for emails you send. Small businesses can send thousands of emails for just a few dollars. No hidden costs or surprise charges. ## Essential Guides ### Beginner's guide to email marketing [Full guide](https://www.minutemailer.com/guides/beginners-guide) Email marketing returns $42 for every dollar spent, making it one of the highest-ROI marketing channels. This comprehensive guide covers everything beginners need to know. **Types of emails you can send:** - Newsletters: Regular updates sent on consistent schedule to stay top of mind - Promotional emails: Drive sales with product launches, seasonal sales, and limited-time offers - Welcome emails: Automatically sent to new subscribers (highest open rates at 50%) - Transactional emails: Triggered by customer actions like purchases or password resets - Educational content: Build trust with how-to guides, tips, and industry insights - Win-back emails: Re-engage subscribers who stopped opening your emails **Key metrics to track:** - Open rate: 15-25% average, 35%+ is excellent - Click rate: 2-5% average, 8%+ is excellent - Conversion rate: Varies by industry, track your baseline - Bounce rate: Keep under 2% - Unsubscribe rate: 0.1-0.5% is normal **Your first 30 days:** Week 1: Choose platform, create signup form, set up welcome email Week 2: Add signup incentive, create landing page, start collecting subscribers Week 3: Plan and send first newsletter Week 4: Review metrics, survey subscribers, plan next month's content ### Write better email subject lines [Full guide](https://www.minutemailer.com/guides/subject-lines) Subject lines determine whether emails get opened. Good subject lines are short (6-10 words), specific, benefit-focused, and create urgency when appropriate. Personalization increases open rates by 26%. Examples that work: - "Sarah, your 20% discount expires tonight" - "5 ways to save time this week" - "New arrivals you'll love" - "We made a mistake (and want to fix it)" Avoid spam triggers like ALL CAPS, multiple exclamation points, or words like "FREE!!!" ### Create better emails and newsletters [Full guide](https://www.minutemailer.com/guides/betteremails) Essential strategies for newsletters that subscribers look forward to opening. Focus on providing value every time: entertainment, information, discounts, exclusive access, or problem-solving. Email structure: - Opening: Hook readers immediately, deliver on subject line promise - Body: Short paragraphs (2-3 sentences), bullet points, white space - Call to action: One clear next step, visible button - Design: Single column, large fonts (14px+), mobile-first Before sending: - Test on mobile and desktop - Click all links to verify they work - Check for typos and errors - Send test email to yourself ### Avoid spam filters and improve deliverability [Full guide](https://www.minutemailer.com/guides/avoidthespamfolder) Keep emails out of spam folders and improve deliverability with proper authentication (SPF, DKIM, DMARC), consistent sending patterns, clean subject lines, and engaged subscriber lists. Key factors: - Sender reputation (most important) - Email authentication (technical setup) - Content quality (avoid spam trigger words) - Engagement rates (remove inactive subscribers) - Complaints and bounces (keep both very low) ### Why send newsletters [Full guide](https://www.minutemailer.com/guides/why-send-newsletters) Newsletters build relationships, drive sales, establish expertise, and provide direct communication channel you control. Unlike social media algorithms, newsletters reach everyone who subscribed. ### GDPR and email marketing compliance [Full guide](https://www.minutemailer.com/guides/gdpr-newsletters) GDPR requires explicit consent, easy unsubscribe, privacy policy, and records of consent. CAN-SPAM (US) requires physical address, clear unsubscribe, and honoring opt-outs within 10 days. CASL (Canada) requires express consent and working unsubscribe mechanism. ### Troubleshoot email delivery problems [Full guide](https://www.minutemailer.com/guides/email-delivery-problems) Common issues: emails going to spam, bouncing, or not delivering. Solutions include checking sender authentication, improving engagement, reducing bounce rate, and avoiding spam trigger content. ### For developers [Full guide](https://www.minutemailer.com/guides/developers) Developer resources, API documentation, webhooks, and integration guides. Build custom integrations and automate workflows. ### API authentication [Full guide](https://www.minutemailer.com/guides/authenticate) How to authenticate with the Minutemailer API using API keys. Security best practices and example requests. ### Email click tracking [Full guide](https://www.minutemailer.com/guides/email-click-tracking) Track and analyze which links subscribers click. Understand engagement and optimize future campaigns. ### Newsletter templates [Full guide](https://www.minutemailer.com/guides/newsletter-templates) Ready-to-use email newsletter templates. Professional designs that work across all email clients. ## Alternatives & Comparisons ### Minutemailer vs MailChimp [Full comparison](https://www.minutemailer.com/alternatives/mailchimp) Why choose Minutemailer: simpler pricing (pay per email vs monthly fees), no forced branding, easier interface, better support for small businesses. ### Minutemailer vs MailerLite [Full comparison](https://www.minutemailer.com/alternatives/mailerlite) Feature and pricing comparison. Both are good for small businesses, but Minutemailer offers simpler pay-as-you-go pricing and no subscriber limits. ### Minutemailer vs Brevo (formerly Sendinblue) [Full comparison](https://www.minutemailer.com/alternatives/brevo) Minutemailer focuses exclusively on email simplicity while Brevo includes SMS and other channels. Choose Minutemailer for streamlined email-only solution. ## Optional - [All guides](https://www.minutemailer.com/guides): Complete list of all email marketing guides and tutorials - [All alternatives](https://www.minutemailer.com/alternatives): Compare Minutemailer with other email marketing platforms - [About Minutemailer](https://www.minutemailer.com/about): Company background, mission, and team - [Customer support](https://www.minutemailer.com/support): Get help with your account and campaigns - [FAQ](https://www.minutemailer.com/faq): Frequently asked questions about features, pricing, and setup - [Terms of service](https://www.minutemailer.com/terms): Legal terms and conditions - [Climate commitment](https://www.minutemailer.com/climate): Environmental sustainability efforts and carbon neutrality